Author Archives for John Berida

About John Berida

John Berida is a writer and performance artist. He has been creating content professionally for more than five years but likes to give excuses to avoid writing his novel.

Couple shopping online during the holiday season

Developing Your Digital Marketing Funnel

January 14, 2019 6:35 am Published by Comments Off on Developing Your Digital Marketing Funnel
If your business has a website, you’d want visitors to engage and take action. Perhaps you want them to fill up a form or make a purchase. And when they do either of the two, you get a conversion. To reach this conversion, your guest goes through what is called the marketing funnel.   Every […]

content marketing team brainstorming

Essential Skills for Content Marketers

December 24, 2018 3:30 am Published by Comments Off on Essential Skills for Content Marketers
If you want to succeed in content marketing today, you can’t get by with just a basic understanding of the discipline. There are many moving parts to oversee and practitioners need to master a broad range of specializations.     Aside from possessing a broad skill set, content marketers also need to keep an eye […]

Gifts bought during Black Friday and Cyber Monday

#AskUsAnything: How Can I Prepare My Business for Black Friday & Cyber Monday?

November 19, 2018 2:41 am Published by Comments Off on #AskUsAnything: How Can I Prepare My Business for Black Friday & Cyber Monday?
The holiday shopping season is a critical period for retailers and e-commerce stores looking to increase their revenues. In 2017, Black Friday and Cyber Monday garnered 7.9 billion dollars in sales—an 18 percent increase from 2016. The average person, meanwhile, spends nearly $300 dollars over Thanksgiving weekend.   With so much at stake, businesses will […]

6 Foolproof Strategies for Higher Email Open Rates

November 5, 2018 5:00 am Published by Comments Off on 6 Foolproof Strategies for Higher Email Open Rates
With online channels like social media on the rise, you might ask at some point: Is email marketing still useful? HubSpot, which develops and markets products for inbound marketing, still thinks so. In fact, they consider 2018 to be a great time for email marketing because of the developments that occurred in the first half […]

UX designer working on a digital interface

Top 7 UX Design Principles

October 22, 2018 2:00 am Published by Comments Off on Top 7 UX Design Principles
Consumers enjoy using products that are well-designed and highly functional. Whether it’s a digital interface, such as a website or app, or a physical product, like a smartwatch or espresso machine, products that can be easily manipulated provide the best user experience.   In order to create digital interfaces that allow users to perform tasks […]

John Berida performing spoken word at Sev’s Cafe

Rocketeer Reflections: How Music School Prepared Me to Be a Writer

October 1, 2018 8:20 am Published by Comments Off on Rocketeer Reflections: How Music School Prepared Me to Be a Writer
Before I became a writer, I wanted to be a singer and lyricist whose words and music would touch the lives of anyone who hears them. So a decade ago, I entered music school.   Here, I learned a plethora of instruments from different parts of the world and got immersed in all kinds of […]