Author Archives for Jamie Gonzales

About Jamie Gonzales

Jamie Gonzales is a writer with a keen interest in human behavior. When she's not writing, she's most likely reading, binge-watching, or asleep.

designing a successful ecommerce store

Ecommerce Web Design 101: A Guide to Creating a Memorable Shopping Experience

August 2, 2019 9:54 am Published by Leave your thoughts
It’s hard to imagine life without the internet. From accomplishing various tasks to indulging in entertaining material, the global network has undoubtedly dominated a huge portion of our everyday. Since it became available for commercial use in 1991, the internet has served home for various businesses of different kinds and sizes.    Today, ecommerce is […]

chatbot marketing conversation design

Chatbots and the Future of Conversational Marketing

July 19, 2019 9:11 am Published by Comments Off on Chatbots and the Future of Conversational Marketing
Chatbots are currently considered the future of digital marketing. Using artificial intelligence (AI), they streamline communication between a business and its consumers in a reactive, personalized manner. When implemented correctly, chatbot marketing can benefit your business by letting you save resources and enhance the customer experience.    How are chatbots winning the race of advertising? […]

A company partnering with a digital marketing agency

Benefits of Outsourcing Digital Marketing

February 11, 2019 7:08 am Published by Comments Off on Benefits of Outsourcing Digital Marketing
With the rise of social media and continued accessibility of smart gadgets, digital marketing has become the gold standard of the advertising industry. Digital marketing has become an essential component in any successful business, whether if it is a small startup or a widely known household brand. If you are planning to jumpstart your digital […]

A micro influencer posing for her followers

Why You Shouldn’t Ignore Micro Influencers

February 4, 2019 8:38 am Published by Comments Off on Why You Shouldn’t Ignore Micro Influencers
Living in an age where consumers can easily get their hands on vast amounts of data, it is imperative for you to develop more compelling advertising strategies that not only sell but also inform and engage your intended audience. This can be achieved by utilizing different marketing channels cohesively or simply improving user experience as […]

Aerial shot of two people working on a computer and tablet

What is Omnichannel Marketing?

January 21, 2019 12:25 am Published by Comments Off on What is Omnichannel Marketing?
Due to technological advancements and the proliferation of new communication channels, digital marketing has evolved, with many of the most innovative brands focusing on providing their leads and customers with a unified and cohesive user experience.   Two recent terminologies that have entered the digital marketing lexicon are omnichannel marketing and multichannel marketing. First introduced […]