With the rise of social media and continued accessibility of smart gadgets, digital marketing has become the gold standard of the advertising industry. Digital marketing has become an essential component in any successful business, whether if it is a small startup or a widely known household brand. If you are planning to jumpstart your digital […]
Author Archives for Jamie Gonzales
About Jamie Gonzales
Jamie Gonzales is a writer with a keen interest in human behavior. When she's not writing, she's most likely reading, binge-watching, or asleep.
Living in an age where consumers can easily get their hands on vast amounts of data, it is imperative for you to develop more compelling advertising strategies that not only sell but also inform and engage your intended audience. This can be achieved by utilizing different marketing channels cohesively or simply improving user experience as […]
Due to technological advancements and the proliferation of new communication channels, digital marketing has evolved, with many of the most innovative brands focusing on providing their leads and customers with a unified and cohesive user experience. Two recent terminologies that have entered the digital marketing lexicon are omnichannel marketing and multichannel marketing. First introduced […]