In today’s world of short attention spans, it pays for marketers to think beyond the click. Clicking and reading are, after all, two different things. Data shows that 55% of all page views receive less than 15 seconds of attention. Just like time, attention is finite. As a metric, it correlates with creating quality […]
Author Archives for Fiona Gurtiza
About Fiona Gurtiza
Fiona is a writer, editor, and performance poet. When she isn't writing or preparing for her next poetry gig, she's advocating for LGBTQ+ equality and mental health awareness.
Link building is an essential aspect of SEO, but it’s also one of the most misunderstood parts of digital marketing. After all, not all links are created equal. Acquiring high-quality links is one of Google’s primary ranking factors. But the process of obtaining these links have changed in the past few years. Our days […]
Social media is one of the fastest growing trends in history. It’s been around since the dawn of the World Wide Web, but it has outpaced the growth of the internet itself. Within the first 10 years of being available to the public, the internet has already amassed about one billion users on social media. […]
In today’s modern landscape, digital channels like social media, email, and Google search have made it easier for businesses to connect with their current and prospective customers. Companies choose online channels over offline marketing tactics because people are spending more and more time on the internet these days. From your website to your social […]
The SEO world has been asking the same question for ages: how do you get to the top of a search engine results page? There’s no magic wand that guarantees your rise to the top of the SERPs. Getting there takes time and practice. In a nutshell, boosting your search ranking involves building a […]