Author Archives for Fiona Gurtiza

About Fiona Gurtiza

Fiona is a writer, editor, and performance poet. When she isn't writing or preparing for her next poetry gig, she's advocating for LGBTQ+ equality and mental health awareness.

content marketing copywriting tips

The Ultimate Roundup of Online Copywriting Tips

August 9, 2019 5:47 am Published by Leave your thoughts
In today’s world of short attention spans, it pays for marketers to think beyond the click.    Clicking and reading are, after all, two different things. Data shows that 55% of all page views receive less than 15 seconds of attention. Just like time, attention is finite. As a metric, it correlates with creating quality […]

social media strategy for businesses

How to Create a Social Media Marketing Plan

July 5, 2019 7:14 am Published by Comments Off on How to Create a Social Media Marketing Plan
Social media is one of the fastest growing trends in history. It’s been around since the dawn of the World Wide Web, but it has outpaced the growth of the internet itself. Within the first 10 years of being available to the public, the internet has already amassed about one billion users on social media. […]

digital marketing guide for business owners

Digital Marketing 101: What Every Business Owner Should Know

June 21, 2019 9:11 am Published by Comments Off on Digital Marketing 101: What Every Business Owner Should Know
In today’s modern landscape, digital channels like social media, email, and Google search have made it easier for businesses to connect with their current and prospective customers. Companies choose online channels over offline marketing tactics because people are spending more and more time on the internet these days.   From your website to your social […]

optimizing for Google featured snippets

Optimizing for Google Featured Snippets: A Definitive Guide

June 13, 2019 10:10 am Published by Comments Off on Optimizing for Google Featured Snippets: A Definitive Guide
The SEO world has been asking the same question for ages: how do you get to the top of a search engine results page?   There’s no magic wand that guarantees your rise to the top of the SERPs. Getting there takes time and practice. In a nutshell, boosting your search ranking involves building a […]